Big hairy audacious goal
I cognize it mightiness be unreasonable — peculiarly in the circulating fast-paced, boom-or-bust human race of business — to set real long-term goals. But if you want some top-line gross growth, then I’m hera to tell you that you motivation to fixing set your plan of action and set a Big, Hairy, brassy Goal! To put it simply, a Big, Hairy, dauntless Goal or BHAG — a term coined by Jim Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies — is a long-term, 10 to 25-year goal, guided by your company’s content values and purpose. We’re speaking about a challenge that is so audacious, outside-the-box, and hirsute that it might cognisance as if you’d never achieve it.
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Big Hairy Audacious Goal (BHAG) Definition | Investopedia
Big downy audacious destination refers to a clear and powerful spot for an organization to strive for. The statue was coined in the book “Built to Last: palmy Habits of intellect Companies” by william james wilkie collins and Jerry Porras. A BHAG is a long-term finish that everyone within a establishment can sympathise and rally behind.
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Big Hairy Audacious Goal - BHAG - What is your Mt Everest to climb?
The Big Hairy Audacious Goal is a subject matter of Strategic Intent – the specific outcome the establishment official document deliver the goods in 10-30 period of time time. It is the inspiring “Mount Everest” they faculty climb. It is one of the components of the establishment vision, as per the the Collins/Porras framework.
BHAG — Why The Most Successful Companies Set Ambitious, Long-Term Goals & Why Yours Should Too